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Posts tagged “Game of Thrones”

061614_Game-of-Thrones-Blog

3 Strategic Marketing Lessons From Game of Thrones

In this post, our Senior Competitive Intelligence Maven and resident Game of Thrones super-fan Mary Robinson shares GOT-inspired marketing advice. Warning: strategic marketing tips and Season 4 spoilers ahead! It’s okay, pick up your jaw… because the Game of Thrones Season 4 finale was an absolute jaw-dropper. You didn’t think Tyrion had the hutzpah, did you? I bet you didn’t Read more …

TM HBO-vs-Netflix

Interactive Marketing Strategies: HBO vs. Netflix

There are few things we welcome into our home with such willful abandon as television. That’s because we don’t just watch television anymore, we binge-watch. A recent survey by Harris Poll on behalf of Comcast showed that 82% of U.S. adults say they binge-watch television. (The survey conductors defined binge-watching as “watching two or more TV episodes of Read more …

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