In this era of online information-swapping, you are what you share. This is true of both individuals and corporate brands, and many marketers have embraced this I share, therefore I am mentality head on. But there is an incentive for marketers to dig beneath the surface and analyze not only what people share, but why they Read more …
Technology has increased our ability to distribute content on more channels with greater ease. But marketers’ ability to distribute content at scale comes with the greater necessity for an effective posting strategy. Over the past few years, we’ve produced a multitude of data-driven reports outlining the most effective content creation and distribution strategies for TWITTER, INSTAGRAM, FACEBOOK, blogs, and EMAIL. We’ve Read more …
The worst case scenario for any marketer in a highly competitive industry is to have their brand’s messaging drowned out by competitors. The airline industry is one such highly-competitive market. According to the 2014 edition of Tailwinds, PWC’s annual report on the airline industry, competition among airlines is on the rise, and “set to face more aggressive Read more …
This week, Facebook launched Rooms, a new iOS app created by the team at Facebook Creative Labs led by the former Branch co-founder Josh Miller. In his introductory post on the Rooms blog, Miller announced his intention for the app to resurrect “the role of the internet as a ‘third place,’” resurrecting the community and connectivity formerly Read more …
Reaching customers on Facebook gets harder every day. More competitors and constantly changing Facebook algorithms keep marketers guessing. For our Marketing Maven’s Guide to Facebook, we analyzed over 1.5 Million posts from nearly 6,000 brand Pages. This led to some surprising insights into the best way to engage customers on Facebook, including: The optimal times Read more …
