The streets of Cleveland are once again running orange thanks to the influx of 2,500 content marketers from across the nation (and the globe) for Content Marketing World 2014.

Headlining the agenda this year is a veritable who’s-who of content creators and marketing strategists. And — as marketers are wont to do — many of the featured speakers have taken to the Twittersphere to chronicle their #CMWorld commentary, highlights, and takeaways.

As a marketing analytics company, we couldn’t help but think about the speakers’ social presence at CMWorld from a data-driven perspective. Which speaker’s Tweets will get the most interaction? Which speaker will see the highest return on their #CMWorld Twitter presence?

To answer those questions, we’ve put our analytics platform to work on a real-time analysis of the speakers’ engagement levels on Twitter.

Introducing the #CMWorld Speaker Leaderboard

Throughout Content Marketing World 2014, we’ll be presenting a real-time #CMWorld Speaker Leaderboard, ranking each speaker’s level of engagement on Twitter by average retweets per tweet.

As a baseline for our analysis, here is the ranking for the CMWorld Speakers for the 7 days preceding the conference:

#CMWorld Speaker Leaderboard: September 2nd-8th

Top 10 CMWorld Speakers By Average Retweet/Tweet

1. Kevin Spacey (128 Avg. Retweets/Tweet)

2. Scott Stratten (7.17)

3. Jay Baer (6.86)

4. Kristina Halvorson (5.75)

5. Joe Pulizzi (4.18)

6. Scott Monty (4.13)

7. Brian Clark (3.87)

8. Chad Zimmerman (3.67)

9. Lee Odden (3.51)

10. Michael Brenner (2.7)

As we can see, Kevin Spacey has been vastly outpacing the CMWorld speaker set on Twitter, with 18X more retweets/tweet than his closest competitor, Scott Stratten.

But not every speaker’s Twitter following is created equal. To account for differences in follower numbers, we will also present a Normalized Speaker Leaderboard.

The Normalized Speaker Leaderboard is a truer apples-to-apples comparison of which speakers are spurring high levels of interaction, accounting for differences in follower size.

#CMWorld Speaker Leaderboard NORMALIZED: September 2nd-8th

Top 10 CMWorld Speakers By Average Retweet/Tweet Per 1,000 Followers

1. JoAnn Sciarrino (1.74 Average Retweets Per Tweet Per 1,000 Followers)

2. Gianni Giacomellia (1.20)

3. Melissa Breker (1.17)

4. Adrian Vender (0.87)

5. Gary Van Prooyen (0.78)

6. Mike Murray (0.73)

7. Katrina Craigwell (0.60)

8. Maggie Burke (0.47)

9. David Pembroke (0.47)

10. Rick Short (0.45)

When we account for differences in follower count on Twitter, we see a very different picture. JoAnn Sciarrino lead the CMWorld speakers over the past week, with 1.74 average retweets/tweet per 1,000 followers.

#CMWorld Speaker Share Of Interactions On Twitter

Using our platform’s visualization tools, we can also see how the Content Marketing World speakers’ retweets compare longitudinally.

In the 7 days preceding Content Marketing World 2014, we can see which speakers had the greatest share of interactions on Twitter.

#CMWorld Retweets: September 2nd-8th

In lavender at the top, Scott Stratten‘s share of retweets ballooned to 16% of the speakers’ total in the days preceding the conference, as did the Content Marketing Institute’s Twitter handle (ice blue).

Kevin Spacey — the maroon diamond in the middle — saw a burst of interactions on September 5th, while Chad Zimmerman, (dark blue) maintained a steady 11% of the share of retweets over the past week.

And just for fun… what happens if we add the House of Cards Twitter handle to the CMWorld Speaker group?

That blue swath in the middle is House of Cards, dominating the share of interactions on Twitter compared to this year’s CMWorld speakers.

So take note, content marketers, and channel your inner Frank Underwood.

Follow us on Twitter at @TrackMaven for daily updates on the #CMWorld Speaker Leaderboard!

At #CMWorld and want to learn more about our analytics platform? Stop by Booth 16!