The abundance of free social media scheduling apps has empowered marketers to publish more content on more channels with greater ease. But greater power to post on demand comes with an increased responsibility to have an effective posting strategy. Identifying the best times to post on social media channels, send email campaigns, and publish blog posts requires a data-driven understanding of your audience and Read more …
In an industry dedicated to the exultation of the ineffable — beauty, style, and all that’s en vogue — talking about data can feel a bit like pulling the curtain back on the Wizard of Oz. But the fact remains that the fashion business is just that — a business. Every trend and every seasonal success Read more …
An initial public offering (IPO) is an incredibly exciting moment in a company’s development. But how should a digital marketer message an IPO on social media? On April 4th, online food delivery company GrubHub and energy software company Opower both debuted on the New York Stock Exchange (NYSE). We took a look at how each company announced, celebrated, and Read more …
When it comes to marketing food, you might think it sells itself; it is a basic necessity with inelastic demand, after all. But how do you market something digitally when it’s stripped of it’s main selling points, taste and smell? That’s an omnivore’s digital marketing dilemma. After publishing our Colossal Content Marketing Report earlier this week, we Read more …
The competition for your audience’s attention is fierce. Americans spend an average of 37 minutes a day on social media, which is significantly higher than any other Internet activity — even email. Brands are picking up on this fact —and taking advantage of it. It’s an understatement to say that consumers are bombarded with marketing messages. Read more …
