As we were planning to release our Marketing Maven’s Guide to Facebook, I started to think about how much a Facebook Like is worth. Not just the qualitative measurements, but the actual hard numbers. I wanted to know the truly quantitative amount in dollars. Is a Facebook like worth $1, $2, $10, or $100? I Read more …
For individual Facebook users, an algorithm change goes largely unnoticed. Ideally, a smarter feed of relevant content simply appears beneath your fingertips. But for marketers, each adjustment to the News Feed algorithm is typically met with a collective groan. And that’s understandable; marketers inevitably face a learning curve with each algorithm adjustment. In order to pivot accordingly to Read more …
Several months ago a friend of mine had a wonderful discovery. He realized that he could go back and find embarrassing photos that were posted on Facebook years ago, and by simply commenting on them the pictures would resurface to the top of the News Feed for his Facebook friends. This new feature, which inspired Read more …
