Building Community With Content: The Who, What, Why, and How
When it comes to creating community, marketers aren’t practicing what they preach. According to a survey conducted by Lithium and Marketing Profs, 74% of marketers report that “creating a community around their brand is a social media business objective;” however, only 18% of marketers say their company has one. What’s preventing marketers from achieving their goal of galvanized online Read more …