Trying to keep track of your competitors’ email campaigns can become a Herculean task. Typically, you subscribe to all of your competitors’ newsletters, and your inbox ends up clogged with more emails than you can manage. At TrackMaven, we work with digital marketers every day, so we understand how frustrating it can be to manually keep tabs Read more …
Technology has increased our ability to distribute content on more channels with greater ease. But marketers’ ability to distribute content at scale comes with the greater necessity for an effective posting strategy. Over the past few years, we’ve produced a multitude of data-driven reports outlining the most effective content creation and distribution strategies for TWITTER, INSTAGRAM, FACEBOOK, blogs, and EMAIL. We’ve Read more …
Although it’s one of the oldest digital direct marketing tools, email is still the most efficient way to communicate with current and potential customers. But unlike the early days of email when only a few desktop email clients were used for email access, we now use a plethora of desktop clients to read and send Read more …
Spam filters are our inbox guard dogs, and unless you are truly intrigued by the promise of all things far too good to be true, you’re probably glad they exist. But unfortunately for marketers, many perfectly innocent email campaigns get snagged in spam filters’ jaws. According to MailChimp, even the cleanest campaigns can expect to Read more …
Thanks to the launch of our Email Data Report last week, we’ve covered some new tactics to spice up the subject lines and schedule of email marketing campaigns. But now it’s time to get to the heart of the matter and dive inside the body of the email itself. Let’s assume you wrote a catchy subject line and sent your email Read more …
