Let’s face it, marketers want to be the fountain of youth when it comes to generating new ideas, but that is just a dream that will never come true. I’m not intentionally trying to be grim, but with the millions of marketers out there right now, it’s extremely difficult to constantly churn out fresh ideas Read more …
Seeing is believing – now more so than ever. From 1990-2013, the use of visuals in literature increased 400%, while the use of visuals on the Internet rose over 9900% from 2007-2013 alone. This proliferation of visuals fits right into our physiological sweet spot; almost 50% of our brain is involved in visual processing, and 70% of all of our sensory receptors Read more …
The end of the quarter is approaching. All the deals you’ve been chasing, all the months of meetings and follow-up have all led to this moment — getting a thumbs up or down from your buyer. As a sales professional, I know all too well the relationship-building it takes to really connect with your buyer Read more …
If you’re like most people, the very mention of March Madness conjures a montage of athletic greatness and pandemonium-inducing buzzer beaters. But at its core, March Madness is all about branding. When else can brands engage with an audience that is hyper-motivated on social media, willingly donning branded merchandise, and engaging with content 24/7 with impunity, Read more …
If you don’t know who your audience is, how can you make them happy? Odds are you can’t, and you’ll waste time and money marketing without intention. So start by thinking about the questions you ask when someone is visiting from out of town. One of the first questions you generally ask when a guest Read more …
