Insights

Email Marketing: Working for the Weekend?

Posted by Kara Burney on March 21, 2014 in Insights, Marketing

In our Email Data Report, we analyzed 93,611 emails from over 2,158 email lists, and what we found was… a whole lot of sameness. Yes, it seems email marketing has become an exercise in mimicry and monotony, and this pattern held true when we took a closer look at the times of day and days of the week when email marketers are pushing out their correspondence and e-newsletters. Just take a look at the breakdown of our report’s email schedule data below. Notice any trends? Read more …

Light On The Subject: Anatomy of Subject Lines & The Jeopardy Effect

Posted by Kara Burney on March 20, 2014 in Insights, Marketing

Email campaigns can drive more leads with a higher ROI than their other content marketing counterparts — so long as your email stands out in an inbox. For our Email Data Report, we dug into the current state of email marketing, paying special attention to how marketers handle that all-important digital headline: the email subject. Anatomy Read more …

What Goes Into Calculating Domain Authority?

Posted by Kara Burney on March 18, 2014 in Insights, SEO

When it comes to the Internet, we all know there are good neighborhoods and bad neighborhoods. (Pixelated waving flag? Bad neighborhood.) But if you need some help making sure your website is on the right side of the virtual tracks, then Domain Authority can help. Search engines like Google use algorithms to do with websites what every parent wishes they could do with their kids’ friends: determine trustworthiness and rank them accordingly. To predict this search engine favoritism, inbound marketing SaaS company Moz developed a metric called Domain Authority that ranks sites around a 100-point scale. Read more …

Breakdown of a UTM Code

Posted by Kara Burney on March 14, 2014 in Insights

If you can’t track it, then it doesn’t exist. That is the maxim every marketer lives by. How do you know where your leads are coming from? How can you tell that a campaign was successful? Are you optimizing the channels that bring in the most leads? Don’t worry — if these questions are keeping you up at night, UTM codes can help. Read more …

How I Use TrackMaven Alerts

Posted by Sabel Harris on March 6, 2014 in Insights

Marketing doesn’t stop at the top of the funnel and doesn’t stop after the leads are brought in. It runs through the entire funnel and then loops right back up to to help create customer champions. I sit in the same room as the Customer Success Team and I frequently try to listen to the current problems marketers are having. I also am trying to make it a point to talk to our sales team to understand what problems our opportunities are encountering. Marketing doesn’t happen in a vacuum. Read more …