Maintaining an effective company blog is one of the most time-intensive tasks on a content marketer’s slate. According to joint reports from the Content Marketing Institute and MarketingProfs, 72% of B2C marketers and 76% of B2B marketers use blogs as a part of their overall content marketing strategy. However, the same studies found that both B2B Read more …
Over the past week, the discussion around the leaked New York Times Innovation Report has taken on a lift of its own. Pundits and other journalists are throwing around phrases like “defining moment of the digital generation” and “one of the key documents of this media age.” The ultimate truth in these proclamations remains to Read more …
Unless you’ve recused yourself from social networks recently, you probably couldn’t help but notice that people love quizzes. As of late, Facebook’s news feed has been lit on fire with quizzes as more and more connections share and compare their results, creating the kind of rampant engagement that marketers dream about. Summer Anne Burton, BuzzFeed’s Managing Editor, has Read more …
The internal presentation of campaign effectiveness is equally as integral to a marketer’s role as is the forward-facing messaging of the brand itself. A marketer who is adept at presenting the right metrics up the chain internally can proactively pinpoint what data is needed along the way to inform the successes and areas for improvement Read more …
The LinkedIn Influencer program is invite-only, a honor reserved only for the top professional voices in each industry to share their wisdom across the network. Since its debut in October 2012, it has featured such titans of business as Bill Gates, Jack Welch, and Arianna Huffington among its ranks. The program includes a rotating roster of approximately 500 thought Read more …
