Happy New Year! At this time of year, many Americans set New Year’s Resolutions. 45% of Americans usually set New Year’s resolutions, yet only 8% of people actually achieve them. These statistics show that we like the idea of resolving to achieve something, often we don’t know how to set out to achieve that objective. If Read more …
“That’s totally tweetable” — Something I hear myself saying after someone says something funny, outrageous…or anything that I can fit cleverly into 140 characters. But tweets aren’t always formed that way though; whether it’s a tweet coming from your stream of conscious, a news article you found valuable enough to share ,or a picture of Read more …
Salesforce the ultimate sales monster that is the top CRM for almost every company. And at TrackMaven, we began using this beast several months ago and it’s become a permanent fixture. There isn’t a day where I don’t log into Salesforce, as a marketer, and I know our sales team can fully attest to Salesforce being Read more …
Remember when Facebook Insights looked like this? It told me some things, but not everything I wanted to know. Facebook made a major overhaul to their page insights a few months ago and it’s pretty killer…of course if you can figure out how to navigate your way through it. There’s a ton of data to Read more …
Data-driven Marketing is in my blood. In the 70s, my mother got a PhD in marketing and went off to Bell Labs to research how marketing can have the optimal impact on IT expenditures. Forty years later, I wake up every day ecstatic to help marketers tackle real-time marketing intelligence with TrackMaven. The rise of Read more …
