Search Engine Optimization (SEO) works by using different strategies and techniques to develop noticeable improvements for your user’s experience and your performance in organic search results. In a nutshell, SEO helps search engines find and rank your site over all other sites in response to a user’s search within an online search engine. The process Read more …
I did a post a few weeks ago on the Real-Time Marketing Formula. In this formula there were factors regarding if the event could connect to your company and then the time. However, the biggest component on the time issue that its didn’t clue into me to expand on (until now) is the relevancy in Read more …
Last week I had what I would call a “working vacation” in Myrtle Beach. This is literally the 17th straight year that I have vacationed there and have always done “some” work on vacation so it wasn’t anything new for me. The thing that was new was the fact that it just so happened to Read more …
Email will never die and neither will email marketing. In fact 77% of consumers told ExactTarget that they prefer to receive permission-based marketing communications through email and email ad revenue reached $156 million in 2012. Mind-blowing statistics and essentially showing marketers email is still a goldmine. So when MailChimp reported a few weeks ago that the Read more …
It’s becoming increasingly clear that you have to track your competitors as marketers. How do you know how you stack up in your own business landscape? What is working for you vs. your competitors? Are you allocating your marketing efforts and budget in the right channels? All of these questions are just the start in Read more …
