A picture is worth a thousand words, but – at the risk of stating the obvious – images that send a message are really hard to make. For evidence, note the abundance of tools like Rhonna, Diptic, Infogram, and Easel.ly that make it possible for the unfortunately non-artistic (like myself) to make passable images for Read more …
For the modern marketer, data is key. The more information marketers have at their fingertips, the more effectively they can gauge the success of their strategy. Having up-to-the-minute data allows a marketer to be proactive, not reactive. A proactive marketer knows which content will drive traffic, which channels will yield the greatest return on investment, and which ad Read more …
For modern marketers, the challenge that comes with big data is two-fold: knowing what data to collect, and finding ways to harness that data to drive smarter business decisions. The role of a marketer is certainly analytics driven – just think of all the metrics you track, from click-through rates to unique website visitors – but the reason there Read more …
There are few things we welcome into our home with such willful abandon as television. That’s because we don’t just watch television anymore, we binge-watch. A recent survey by Harris Poll on behalf of Comcast showed that 82% of U.S. adults say they binge-watch television. (The survey conductors defined binge-watching as “watching two or more TV episodes of Read more …
Let’s face it, marketers want to be the fountain of youth when it comes to generating new ideas, but that is just a dream that will never come true. I’m not intentionally trying to be grim, but with the millions of marketers out there right now, it’s extremely difficult to constantly churn out fresh ideas Read more …
