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Happy Corgi Friday: Two New Corgis To Follow

Sabel HarriszCorgi Friday\June 06, 2013

Ok, it’s wonderfully clear how much we love corgis at TrackMaven…even at events we attend we profess our obsession with corgis. I mean really how could you say no to these pups. Think about Maven’s combination of tracking everything on your competitors and being a cute, derpy corgi at THE SAME TIME. Irresistable.

Maybe, I didn’t exactly convince you over, but these two corgis that we’ve started following will.

First, meet Jackson Gatsby Stubbington…

He’s about 4-5 month old corgi puppy that has enraptured the entire office. You won’t be able to contain yourself with these next pictures.

Ok hopefully you haven’t completely lost it because now meet Stumphrey, Corgnelius’s new puppy brother.

We’ve always been fans of Corgnelius, especially since he’s basically the Ryan Gosling of corgis, but Stumphrey is quickly taking the spotlight.

Happy Corgi Friday. #dropsmic

Slideshare Tuesday: Semper Social

Sabel HarriszSlideshare Tuesday\June 04, 2013

Its hard for me to think about times where I didn’t use Twitter, Facebook, email or even have a smartphone. Maybe that sounds a little pathetic or I’m completely aligning with my “millenial” side and digital native-ness; however try to think about the last time you were completely without those things. I’m not talking about where to limited yourself, but a time where Facebook, Twitter, email, your cellphone (I like to refer to it as another organ a part of my body) didn’t even exist?

In the past social was limited to face to face interaction and didn’t involve the other technological parts. There was an art to conversation speaking with another person.

And I would like to argue that all still exists, but now adding all of the channels I can’t remember not having.

For this Slideshare Thursday I found Guy Kawaski’s Semper Social deck. Being social has a completely new definition and a new set of rules as well too. Guy Kawaski puts it all eloquently in his Slideshare with terms all of our companies should follow.

Semper Social

5 Takeaways

1. Always be likable
2. Email- Always be answering, FAST!
3. Twitter - Always be linking
4. Always be thanking
5. Always be grinding

Data: Toilet Paper Brands On Twitter

Sabel HarriszCompetitive Intelligence, Marketing\June 03, 2013

Last summer I was scanning through some of my daily reads and I happened upon this article from Hubspot about the 14 Funny Brands You Can’t Help But Follow On Social Media. The first brand immediately caught my eye — my beloved toilet paper brand Charmin. From their epic #tweetfromtheseat to their follower engagement, I just was giddy over the absolute silliness that Charmin, permanently housed in my bathroom had established a huge presence on Twitter.

In this highly shareable and social world we currently live in, it’s becoming a requirement to not only have this commodity in your restroom, but also the toilet paper brands know they have to hold residence in your Twitter feeds too.

We noticed some cool Twitter data trends with Charmin, Angel Soft, Quilted Northern, Cottonelle, Seventh Generation, and Scott Brand in the 140 characters they chose to tweet out. From their follower count, tweets per day, and average retweets, did your brand of choice rise to the top?

Top Followers

1. Seventh Generation - 50895
2. Charmin - 16057
3. White Cloud - 5146
4. Quilted Northern - 4255
5. Cottonelle - 3140
6. Angel Soft - 413
7. Scott Brand - 0 (RuhRoh)

Top 3 Average Tweets Per Day

1. White Cloud - 2
2. Charmin - 1.71
3. Angel Soft - 1.28

Top 3 Average Retweets Per Tweet

1. Charmin - 5.58
2. Seventh Generation - 3.5
3. Cottonelle - 1.66

These numbers are pretty cool, right? Who knew that these brands were also powerhouses on Twitter outside of the bathroom. Not convinced yet? Check out a few examples of the most engaging individual tweets I found on TrackMaven.

This Tweet from Quilted Northern was 7 times more engaging than their average with 7 RTs.

Charmin kills it with their tweets and this one was 6.20 times more engaging than their average with 31 RTs.

This Tweet was as engaging as their average with 6 RTs, but it gave me a little laugh .

Unexpected, right? Just as its a bathroom essential, these brands know that it’s just as key to be social as well. To be frank, everyone needs it and in a way toilet paper is the household item that sells itself. Unroll your brand on Twitter to release some cool data like these toilet paper brands.

Let me know what you think about this competitive data and if you have a competitive set you want us to look at shoot me an email me at [email protected], tweet at me (@sabelharris), or throw Maven a bone (@TrackMavenApp).

 

Happy Corgi Friday: May Happenings in the TrackMaven Office

Sabel HarriszCorgi Friday\May 31, 2013

Whoah. What a week and a wonderful one at that.

It was rather busy for us from all of the awesome press that we received, a lot of ruffing on Twitter, and the official TM Launch, we couldn’t be more excited for the future at TrackMaven.

As we dive into everything after our launch, we still wanted to give you in the office happenings every month, like we did for April, so here’s what’s happened during this glorious month of May!

Corgis always come in pairs.

If someone takes a picture of this corgi from the other side of the window an awesome TrackMaven shirt will be sent your way

Corgi Pack at the Acceleprise DC Demo Day!

Blaire Demo-ing at Demo Day!

Part Two of the Ultimate Meta Corgi coming soon….

I may be a little biased, but this is one good looking team!

And we’re onto June!