It’s becoming increasingly clear that you have to track your competitors as marketers. How do you know how you stack up in your own business landscape? What is working for you vs. your competitors? Are you allocating your marketing efforts and budget in the right channels? All of these questions are just the start in [...]
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Category Archive Competitive Intelligence
Usually when I tell someone I work for TrackMaven, the Competitive Intelligence platform for enterprise marketers, unless they work in marketing or tech, I usually get some stunned faces. Although, usually when people ask it’s in an out of work setting, so I can understand. However, this is something I’m in every day so it [...]
KPIs or Key Performance Indicators are essential measurements in marketing in determining how successfully your actions are that you are taking with your marketing. Are you content marketing efforts increasing the amount of leads that you are driving into the funnel? Is your cost per lead becoming excessive in certain areas? Or most importantly which [...]
Last summer I was scanning through some of my daily reads and I happened upon this article from Hubspot about the 14 Funny Brands You Can’t Help But Follow On Social Media. The first brand immediately caught my eye — my beloved toilet paper brand Charmin. From their epic #tweetfromtheseat to their follower engagement, I [...]