Today we have exciting news. At TrackMaven, we’re big believers in the power of people, specifically the power that marketers can have to shape companies and drive revenues. We met a kindred spirit in Joe Payne, the former CEO of Eloqua. At Eloqua, Joe built a company that was based on building an open, collaborative [...]
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Category Archive Announcements
Being a marketer ain’t easy. Tasked with generating demand, marketers have an increasingly fragmented path to success. Whether it’s new ad products, new social channels, or new types of content marketing, CMOs and execs have to understand and execute in a complicated marketing environment. Over the last few years, top tier marketers have reacted to [...]
Today, competitive research is annoying. Modern marketers have to rely on a patchwork of tools, elbow grease, and Excel to compile basic competitive intel. We started TrackMaven to fix this. TrackMaven is the competitive intelligence platform for marketers. You shouldn’t have to spend hours and hours to track your competitors only to generate a powerpoint, [...]
Here at TrackMaven we hope everyone is enjoying their nice long weekend. We want to wish everyone a great memorial day filled with outdoor fun, grilling and time spent with loved ones. Most importantly, we also want to take the time to remember who served and sacrificed for this country — Thank you. Wishing [...]