TrackMaven's Competitive Intelligence Blog

Insights on how to track your competitors

Monday Meow Mix

We decided to re-vamp our branding; what do you think? It’s purrrrfect right?

Either way welcome to the new TrackMeow blog!

Following trails of yarn of your competitors, also I’ll be scratching up some data too.

No, I’m not kitten you right meow. I’m being completely furrrreal. Cat got your tongue?

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Corgi Friday

We had to bid farewell to our Brits just for a short while until they are back in the United States, but cheers to a great week here at TrackMaven. We’re wrapping up this week with another corgi Friday, but with a British twist! Remember, if you have pictures for us don’t hesitate to send them over. We really ruff corgis!

A private jet just for corgis…don’t know how those other dogs got in there…

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27 Marketers You Should Be Following On Twitter

140 characters, “@,” replies, retweets and the blue bird all speak to me — Twitter is my “Favorite.”

With over 175 million tweets sent out per day, 32% of all internet users using Twitter and 34% of marketers generating leads on Twitter, its apparent

that Twitter has a positively large impact on marketing. Twitter creates an easy way to share, curate and have a conversation with marketing folks.

Obviously its is a large social network and you can easily be weighed down with lots of noise; however, there are some clear marketing champions who should be on your following list.

Here are 27 Marketers You Should Be Following On Twitter, so drive some conversation with them. They tweet some great stuff! (In no particular order):

1. Christine Moorman (@chrismoorman)

2. Ann Handley (@MarketingProfs)

3. Cyrus Shephard (@CyrusShepard)

4. Jonathon Colman (@jcolman)

5. Rand Fishkin (@randfish)

6. John Doherty (@dohertyjf)

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10 Slideshares That Must Be Viewed By Every Marketer

If there was a slightly underrated social media tool that every marketer should use it would be Slideshare. It’s not exactly top of mind for me; however, I’ve been making a better effort to make sure I’m checking it daily past my typical site visits.

Slideshare, as many marketers have pointed out, is a hugely valuable tool. It shares content visually, in an easily digestible format and it a way that increases engagement. With the spring months here, and whenever the spring time weather decides to show up, there is a huge influx of conference and summits on the calendar. As much as I would like to attend all of them, it’s not possible even if I decided to cut sleep out of my life. Slideshare, if the organizers or speakers decide to do so, provides a way for the un-attendee or attendee to reference the slides after the talk. The other added benefits besides long-term permanence of Slideshare, is also the ease of sharing the slides, the different type of visual appeal in your content and another way for you to interact with users beyond Twitter/Facebook/Pinterest/LinkedIn etc.

Even though it’s easy to enjoy and see the benefits of SlideShare, I’ve also noticed…

HOLY COW SO MANY SLIDESHOWS….

Where do I even start…

After consuming a multitude of the different SlideShares, I narrowed down a countdown of the top 10 that every marketer should reference.

10. Why Video Games Rule On Marketing

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