TrackMaven's Competitive Intelligence Blog

Insights on how to track your competitors

Category Archive Branding

Branding is essential in marketing. It represents your voice, who you are speaking to, your culture and what your company stands for. Diving into the depths of this category, you’ll find out how marketing intelligence into TrackMaven’s brand or insights that we’ve found.

3 Tricks To Competitively Position Your Brand on Twitter

Coming in with over 400 million users and so many tweets sent out through the day, it’s almost become a standard across all industries to be on Twitter. Whether you are a B2B, B2C, SMB or large enterprise, many of your customers and potential opportunities reside on Twitter. And if your customers and potential opportunities [...]

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The Real-Time Marketing Formula

I began writing this post centering around the topic of Wimbledon and how to rally, volley and ace your calendar competitively. It really all started to fall into place that was until I started to realize that I’ve covered some ground already with the category of real-time marketing. I even almost finished the post about [...]

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The Cute Animal Effect

“Okay, so this week let’s try to post things without corgis.” “Okay…” Allen told me to do this several weeks ago during one of our marketing meetings. My response was more bland than usual because I had grown use to posting all about corgis. And when I say “use to” I mean quite fond to [...]

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3 Inherent Values of Brand Storytelling

Once upon a time there was a princess named Sabel. She lived in a glorious castle in the District of Columbia (Of course shorter than any of the historical monuments) where she could exude her marketing skills and munch on cupcakes with her Corgi, Maven, anytime she wanted. On a day much like today while [...]

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