TrackMaven's Competitive Intelligence Blog

Insights on how to track your competitors

Category Archive Strategic Marketing

Marketing Tactics: Transparency

Currently, I’m finishing up Lean In by Sheryl Sandberg. Obviously, there’s some controversy about it, people are a little tired of “leaning in,” and then there are the avid supporters. I won’t categorize myself; however, there was one point that I read over last night that I agreed with. The point that Sandberg was making [...]

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Marketing Tactics: Scarcity

With every new toy or book, I could always count on my mom to wake up early to brace the long lines in order to ensure that I got my hands on whatever trendy toy I wished for. Two tickle-me-elmos, a furby, all of the new Harry Potter books, and various Tamagotchis later, I always [...]

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3 Inherent Values of Brand Storytelling

Once upon a time there was a princess named Sabel. She lived in a glorious castle in the District of Columbia (Of course shorter than any of the historical monuments) where she could exude her marketing skills and munch on cupcakes with her Corgi, Maven, anytime she wanted. On a day much like today while [...]

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