Coming in with over 400 million users and so many tweets sent out through the day, it’s almost become a standard across all industries to be on Twitter. Whether you are a B2B, B2C, SMB or large enterprise, many of your customers and potential opportunities reside on Twitter. And if your customers and potential opportunities [...]
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Category Archive Competitive Positioning
At around 5 years old, I had a pretty firm understanding of how to ask things from my parents. I knew that my mom would immediately say yes for some things and a straight no for others; and vice versa for my dad. For instance, if I wanted some type of candy I knew my [...]
“You’ll run through your Twitter Ad money really quickly.” The almost ominous words that were spoken to me by Trevor from SocialTables over coffee a couple of months ago about Twitter Ads. And boy, was he right. During my first campaigns with Twitter Ads, I saw a ton of engagements and then I also ran [...]
Sometimes I like to reminisce about the days where I just didn’t understand the basics of Twitter. I was dumbfounded over the 140 character limit, thought the hashtag was a pound sign, and the only other time I used “@” was before the domain of someone’s email. Actually, now I’m laughing at my Twitter immaturity because looking [...]