Being a marketer ain’t easy. Tasked with generating demand, marketers have an increasingly fragmented path to success. Whether it’s new ad products, new social channels, or new types of content marketing, CMOs and execs have to understand and execute in a complicated marketing environment. Over the last few years, top tier marketers have reacted to this by relying more heavily than ever on using competitive data to benchmark, track, and optimize their efforts.
As we’ve worked with marketers across the country, we realized that there weren’t any efforts underway to bring forward best practices in how marketers are using competitive intelligence. As a result, we’re excited to announce the first annual Competitive Summit on September 9th in New York City. This one-day summit is bringing together the best minds in marketing to discuss the tools, tips, and tactics to improve marketing across channels from competitive data.
Some of the speakers include Joe Payne (the former CEO of Eloqua), Eric Kuhn (UTA’s Head of Social Media), Darren Herman (the Chief Digital Officer of KBS+P), Jon Brod (the co-founder of Patch.com), and many more. You can check out the full list and all of the details at http://competitivesummit.com/.
