It’s becoming increasingly clear that you have to track your competitors as marketers. How do you know how you stack up in your own business landscape? What is working for you vs. your competitors? Are you allocating your marketing efforts and budget in the right channels? All of these questions are just the start in [...]
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Category Archive Insights
Competitive intelligence today for marketers can be summed up in several words — frustrating, painful, headache inducing, and hard. And a typical human reaction to those things is to avoid it all together because along with the other laundry list of items what marketer wants to tackle that war? Frankly, I feel the same way, [...]
With the death of Google Reader today, I thought it would be good to come up with another list of 10 sites every marketer should check daily (reasons still in a sentence or less). Hopefully you were able to transfer your daily reads in the least painful way as possible. Mostly though, without realizing it, [...]
“You’ll run through your Twitter Ad money really quickly.” The almost ominous words that were spoken to me by Trevor from SocialTables over coffee a couple of months ago about Twitter Ads. And boy, was he right. During my first campaigns with Twitter Ads, I saw a ton of engagements and then I also ran [...]