Last week, I felt like my whole body was melting. Immediately, after stepping outside I felt engulfed in a warm, damp sweater. Ick. Sunday was a glorious celebration indeed though. What happened you ask? National Ice Cream Day, as declared by Ronald Reagan. Except, it’s actually National Ice Cream Month and as it wraps up, [...]
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Category Archive Marketing
At around 5 years old, I had a pretty firm understanding of how to ask things from my parents. I knew that my mom would immediately say yes for some things and a straight no for others; and vice versa for my dad. For instance, if I wanted some type of candy I knew my [...]
Competitive intelligence today for marketers can be summed up in several words — frustrating, painful, headache inducing, and hard. And a typical human reaction to those things is to avoid it all together because along with the other laundry list of items what marketer wants to tackle that war? Frankly, I feel the same way, [...]
KPIs or Key Performance Indicators are essential measurements in marketing in determining how successfully your actions are that you are taking with your marketing. Are you content marketing efforts increasing the amount of leads that you are driving into the funnel? Is your cost per lead becoming excessive in certain areas? Or most importantly which [...]