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Posts tagged “Content Marketing World 2014”

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Marketing The Manufacturing Industry: Q&A With Lincoln Electric’s Craig Coffey

When it comes to all things industrial, Craig Coffey has marketed them all. A career-long B2B marketer with extensive experience in the manufacturing, engineering, and professional services industries, Craig currently serves as the the U.S. Marketing Communications Manager for Lincoln Electric. We connected with Craig at Content Marketing World 2014, after his stint sharing the stage with Read more …

Content Marketing World 2014

Content Marketing World By The Numbers: The Top 10 Tweeters From #CMWorld 2014

The talk of the town at Content Marketing World this year was Kevin Spacey’s profanity laced, Frank Underwood-inspired keynote address. Our favorite quote: “We’re all striving for the same thing: engagement with our audience.” And among the long list of Featured Speakers at the conference, there were many marketers taking to Twitter to do just that — engaging with fellow Read more …

#CMWorld: GE’s Katrina Craigwell On “Content As Currency”

TrackMaven has landed in Cleveland! With this much marketing talent in one place, Content Marketing World 2014 offers the opportunity to learn directly from the marketing minds behind some of the most creative and innovative content strategies. We connected with one such Marketing Maven — Katrina Craigwell, Global Manager of Digital Marketing at General Electric — for her take on the Read more …

Content Marketing World 2014

Which Content Marketing World Speaker Is Getting The Most Engagement on Twitter?

The streets of Cleveland are once again running orange thanks to the influx of 2,500 content marketers from across the nation (and the globe) for Content Marketing World 2014. Headlining the agenda this year is a veritable who’s-who of content creators and marketing strategists. And — as marketers are wont to do — many of Read more …

Content Marketing World 2014

What Could You Learn From 2,000 Content Marketers?

Content Marketing World is an event of cosmic proportions. It is, after all, the largest content marketing event on the planet. And when you get that many content marketers together in one place, something good is bound to happen. For Example…. Earlier this year, we turned to 10 content marketing influencers to share their bold Read more …

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