Today’s CMO is fluent in metrics, but which metrics matter most to internal stakeholders? According to a recent Forbes Insights study conducted among global senior executives, this is a question marketers should spend more time considering. According to the senior executives polled — 79% of whom helm companies with greater than $1 billion in revenue — CEOs are Read more …
With no small thanks to Michael Lewis’ best-selling book Moneyball: The Art of Winning An Unfair Game and 2011 movie adaptation starring Brad Pitt, Billy Beane’s revolutionary quest for the secret of success in baseball has become something of analytical legend. Beyond baseball, the Moneyball Effect has gone mainstream. The disruptive potential of smart data has sent shockwaves across industries, Read more …
Marketers, financiers and businesses have been collecting data since the stone-age. The fact that data is constantly collected around consumer behavior is nothing new. What has given velocity to the phrase “Big Data” is our revolutionary ability to synthesize, understand, and apply the findings within the data sets we aggregate. As software and the Internet Read more …
Over the past week, the discussion around the leaked New York Times Innovation Report has taken on a life of its own. Pundits and other journalists are throwing around phrases like “defining moment of the digital generation” and “one of the key documents of this media age.” The ultimate truth in these proclamations remains to Read more …
The internal presentation of campaign effectiveness is equally as integral to a marketer’s role as is the forward-facing messaging of the brand itself. A marketer who is adept at presenting the right metrics up the chain internally can proactively pinpoint what data is needed along the way to inform the successes and areas for improvement Read more …
