What Could You Learn From 2,000 Content Marketers?
Content Marketing World is an event of cosmic proportions. It is, after all, the largest content marketing event on the planet. And when you get that many content marketers together in one place, something good is bound to happen.
For Example….
Earlier this year, we turned to 10 content marketing influencers to share their bold predictions for the future of content marketing.
Ann Handley highlighted the incorporation of content strategy as a core competency for digital marketers:
“Content marketers are, increasingly, just marketers. Which thrills me. Because it means that content isn’t just nice to have. It’s necessity.”
Jesse Noyes called for marketers to step up to the plate of revenue responsibility:
“If content marketing is to be taken seriously, it needs to have metrics that dive deeper into the pipeline and show they are impacting leads, sales, revenue — the stuff that grows a business rather than a website.”
And Doug Kessler dared content marketers to be braver and bolder:
“Aiming too low and failing to take a confident stand on key issues is the low road to Vanilla. Now more than ever, brands need to stand up, get confident and shake their metaphorical booties.”
Those are just a handful of insights from a few of the leading content marketing minds. So what could you learn by spending 4 days with over 2,000 talented, top-tier content marketers?
Join us at Content Marketing World in Cleveland this Fall and find out!
See You At #CMWorld
Ann, Jesse, and Doug are among the featured speakers at Content Marketing World this year, along with our own Chief Maven, Allen Gannett.
Allen will join Craig Coffey, Chris Golec, Ahava Liebtag, and moderator Heather Meza for a Breakout Session — “The Future of Content Marketing: Predictions Uncovered” — on Wednesday, September 10th. We hope to see you there!
And make sure to stop by the TrackMaven booth (#16) in the center of the exhibition hall! Our Mavens will be there with stockpiles of corgi swag.
If you can’t find us, just look for the Giant Corgi :)
Still haven’t registered for #CMWorld? Use code TRACKMAVEN for $100 off registration before August 22nd!
Kara Burney is the Content Marketing Maven at TrackMaven, the Competitive Intelligence platform for Digital Marketers. Have content marketing questions or topics you'd like covered on the TrackMaven blog? Tweet her your ideas! See more of Kara's posts
