The talk of the town at Content Marketing World this year was Kevin Spacey’s profanity laced, Frank Underwood-inspired keynote address. Our favorite quote:
“We’re all striving for the same thing: engagement with our audience.”
And among the long list of Featured Speakers at the conference, there were many marketers taking to Twitter to do just that — engaging with fellow marketers in attendance with tweeted takeaways from panels and sessions.
So we decided to do a little meta-marketing analysis.
Below, we used our platform to analyze the Twitter activity from Content Marketing World’s featured speakers. These Top 10 lists show who made the most of the social media mania that the conference generated.
(Notice Kevin Spacey didn’t make any of the lists!)
#CMWorld 2014: Top 10 By Number of Tweets
CMWorld Speakers Who Tweeted The Most Throughout The Conference
| Rank | CMWorld Speaker | Number of Tweets |
|---|---|---|
| 1 | Mike Brown | 146 |
| 2 | Erika Heald | 139 |
| 3 | Valeria Maltoni | 128 |
| 4 | Scott Abel | 80 |
| 5 | Dan Hutson | 75 |
| 6 | Chris Ducker | 60 |
| 7 | Carlos Hidalgo | 57 |
| 8 | Arnie Kuenn | 53 |
| 9 | Chad Zimmerman | 53 |
| 10 | Jim Kukral | 53 |
#CMWorld 2014: Top 10 By Total Retweets
CMWorld Speakers With The Most Total Retweets Throughout The Conference
| Rank | CMWorld Speaker | Total Retweets |
|---|---|---|
| 1 | Jay Baer | 462 |
| 2 | Chad Zimmerman | 242 |
| 3 | Michael Brenner | 236 |
| 4 | Lee Odden | 188 |
| 5 | Brian Clark | 108 |
| 6 | Erika Heald | 91 |
| 7 | Mike Brown | 84 |
| 8 | Mark Schaefer | 80 |
| 9 | Travis Wright | 73 |
| 10 | Valeria Maltoni | 72 |
#CMWorld 2014: Top 10 By Average Retweets/Tweet
CMWorld Speakers With The Highest Average Number Of Retweets Per Tweet Throughout The Conference
| Rank | CMWorld Speaker | Average Retweets/Tweet |
|---|---|---|
| 1 | Jay Baer | 11.55 |
| 2 | Joe Pulizzi | 10.67 |
| 3 | Scott Stratten | 8 |
| 4 | Lee Odden | 7.23 |
| 5 | Michael Brenner | 6.05 |
| 6 | Scott Monty | 5.70 |
| 7 | Brian Clark | 5.40 |
| 8 | Chad Zimmerman | 4.57 |
| 9 | Ardath Albee | 4.25 |
| 10 | Kristina Halvorson | 3.94 |
#CMWorld 2014: Top 10 By Average Retweets/Tweet Per 1,000 Followers
CMWorld Speakers With The Highest Average Number Of Retweets Per Tweet Throughout The Conference, Normalized Per 1,000 Followers
| Rank | CMWorld Speaker | Average Retweets/Tweet Normalized |
|---|---|---|
| 1 | Andrew Milk | 22.22 |
| 2 | Amrita Thapar | 7.46 |
| 3 | Adryanna Sutherland | 4.78 |
| 4 | Jillian Hillard | 2.37 |
| 5 | Heather Meza | 1.06 |
| 6 | Gary Van Prooyen | 0.97 |
| 7 | Carol Meyers | 0.82 |
| 8 | Brice Bay | 0.70 |
| 9 | Chris Cullmann | 0.67 |
| 10 | Adrian Vender | 0.64 |
#CMWorld 2014: Top 10 By Growth In Followers
CMWorld Speakers With The Highest Growth In Twitter Followers Throughout The Conference
| Rank | CMWorld Speaker | Growth In Twitter Followers |
|---|---|---|
| 1 | Mark E. Avsec | +53% |
| 2 | Daniel Stradtman | +30% |
| 3 | Julie Fleischer | +29% |
| 4 | Leigh Blaylock | +25% |
| 5 | Kevin Thomas | +21% |
| 6 | Andrew Milk | +18% |
| 7 | Jon Tauber | +18% |
| 8 | Gary Van Prooyen | +16% |
| 9 | Amrita Thapar | +16% |
| 10 | Joan Sherlock | +11% |
With under 50 followers each going into Content Marketing World, Mark E. Avsec and Daniel Stradtman were able to jumpstart their Twitter followers via their speaking roles.
Julie Fleischer, however, saw a significant 29% boost in Twitter followers at CMWorld, jumping from below 800 to over 1K followers, in large part due to her opening keynote.