There are many naysayers out there and before they come to attack me, I do agree that some of their points are valid. However, I remain on the dark side as a huge proponent of social ads. I believe that paid social ads are easy to use, test, and scale (with the right formula). I also Read more …
In the day to day of demand generation and lead qualification, I can be tempted to be a little… misleading (pun intended). My goal is to figure out if folks who check out our website are a good fit for our service, and if they are, I want to get them all the information I Read more …
Recently at TrackMaven, we are revamping some things that have required a clear definition of our voice and as we’ve identified some of the pain points, we realized some of the things we’ve been doing haven’t included it. We were going through some type of identity crisis; however, knowing what our voice is helped reign Read more …
My 18 year old daughter has been driving for just over a year and 1/2 now. Although she was the perfectly cautious hands at “10am & 2pm” driver when she first started driving, I happened to witness her barreling down my street and whipping into our drive-way with her music blasting this past week. In Read more …
