Storytelling and marketing have always been closely intertwined, but digital marketing takes this partnership to a new level. Some of today’s best storytellers are actually digital marketers, and some of… Read more
For years, studies have proven that content marketers who have a documented content strategy are more effective, yet many marketers still don’t have a documented content strategy and they don’t… Read more
NFL teams were among the earliest pioneers to use social media as a way to engage and interact with their fans. We’ve seen teams use social to distribute content of all kinds: highlights,… Read more
In our recent report analyzing the social media impact of B2C industries, we found that not only do apparel brands have some of the largest audiences on social, we also… Read more
Four extremely successful Instagram brands — Audi, Forever 21, Patagonia, and Vans — can guide every brand’s content strategy.
I’ve learned that in digital marketing it’s easy to get distracted by “vanity metrics.” Vanity metrics use measurements that on the surface would indicate growth and success, but when you… Read more
As data-driven marketers we tend to look internally for ideas on how to improve our performance. But we shouldn’t ignore valuable lessons offered by competitors and peers when it comes… Read more
We’re thrilled to announce Spark, our fourth annual marketing summit taking place on May 12, 2016 at the Newseum in Washington, D.C. It’s easy as a digital marketer to get… Read more