Cognitive scientist Scott Barry Kaufman has devoted his work as Scientific Director of The Imagination Institute and a researcher at the University of Pennsylvania’s Positive Psychology Center to come to a fuller understanding of how… Read more
When it comes to creating community, marketers aren’t practicing what they preach. According to a survey conducted by Lithium and Marketing Profs, 74% of marketers report that “creating a community around their… Read more
The competition for content to be seen in the Facebook News Feed is stiffer than ever, but the network is by no means obsolete to marketers. According to Pew Research,… Read more
Matthew Bishop, U.S. Business Editor and New York Bureau Chief of The Economist and author of Philanthrocapitalism: How Giving Can Save the World (among many other books), has explored in-depth the potential for… Read more
It can be nearly impossible for marketers to keep up with all the tools and productivity hacks that are available online. Thankfully, there are many tools, widgets, and software out there… Read more
As we were planning to release our Marketing Maven’s Guide to Facebook, I started to think about how much a Facebook Like is worth. Not just the qualitative measurements, but… Read more
As the Co-Founder and CEO of Mic, Chris Altchek has leveraged new means of content creation to develop a digital media company dedicated to providing high-quality news coverage to young people. We connected… Read more
Every Tuesday and Thursday I help teach a Digital Marketing course at General Assembly, and one of the classes was on Content Marketing — a topic that I love. When… Read more