How To Optimize Emails Across Platforms
Although it’s one of the oldest digital direct marketing tools, email is still the most efficient way to communicate with current and potential customers. But unlike the early days of… Read more
Malcolm Gladwell Dispels The Myth of Platonic Content
In our digital age, content overload has morphed from claustrophobia-inducing stacks of papers to perpetually-refreshing news feeds and ever-populating inboxes. Yes, content overload has gone digital, but that doesn’t make… Read more
3 Of The Most Forgotten Interrelated Brand Benchmarks
Brand benchmarks are increasingly important. They give you the starting point as to where the drive the car and then a layout of where to finish. We’ve mentioned before about… Read more
How Marketers Can Be Proactive In New Marketing Channels
Marketers and Sisyphus have a lot in common. And for those who may not know, Sisyphus is a Greek mythological king who was punished by constantly have to push a… Read more
Viagra & Nigerian Princes: 5 Steps to Spam-Proof Your Email
Spam filters are our inbox guard dogs, and unless you are truly intrigued by the promise of all things far too good to be true, you’re probably glad they exist…. Read more
Make Your Email Content Count: Best Practices For Words & Pictures
Thanks to the launch of our Email Data Report last week, we’ve covered some new tactics to spice up the subject lines and schedule of email marketing campaigns. But now it’s time to get to the… Read more
Email Marketing: Working for the Weekend?
In our Email Data Report, we analyzed 93,611 emails from over 2,158 email lists, and what we found was… a whole lot of sameness. Yes, it seems email marketing has… Read more
Light On The Subject: Anatomy of Subject Lines & The Jeopardy Effect
Email campaigns can drive more leads with a higher ROI than their other content marketing counterparts — so long as your email stands out in an inbox. For our Email Data… Read more