Kara Burney is the Content Marketing Maven at TrackMaven, the Competitive Intelligence platform for Digital Marketers. Have content marketing questions or topics you'd like covered on the TrackMaven blog? Tweet her your ideas! View her bio
As the Co-Founder and CEO of Mic, Chris Altchek has leveraged new means of content creation to develop a digital media company dedicated to providing high-quality news coverage to young people. We connected with Altchek at the 2014 Aspen Ideas Festival to get his take on how technological advances and big data capabilities will transform the ways we produce Read more …
Digital media has radically transformed the field of journalism. Breaking news often comes in the form of a Tweet, and stories unfold with the momentum of real-time, crowd-sourced input that can lend as much dramatic tension to the tradeoffs between speed and validity as the substance of the story itself. Inevitably, our means of storytelling will continue Read more …
We’re thrilled to announce that Matt Heinz, President of Heinz Marketing, will be joining TrackMaven’s Advisory Board. Here’s his take on the necessary skills for modern marketers, and how the great marketers of the future will step up to the plate of analytical responsibility. How did you get to where you are in your career today? Read more …
Marketing budgets and top-down pressure to prove ROI are projected to increase in equal measure in the coming years. In spite of this dual rise in marketing investment and accountability, there are few CMOs who are up to the challenge. Every marketer who is fond of his job can and should prove the business impact of marketing spend. Read more …
As GM at Wattpad, Candice Faktor knows a thing or two about the value of a well-told story. We caught up with Faktor at the 2014 Aspen Ideas Festival to get her take on the emerging trends at the intersection of content, community, and communication. The rise of social networks and digital media has contributed to a flood of information and Read more …
