Kara Burney is the Content Marketing Maven at TrackMaven, the Competitive Intelligence platform for Digital Marketers. Have content marketing questions or topics you'd like covered on the TrackMaven blog? Tweet her your ideas! View her bio
This Fall, run, don’t walk… from Corgi Kong! And by that we mean… join us on Wednesday, October 8th, in New York City for the second annual TrackMaven Marketing Summit! We’re gathering some of the brightest minds in marketing — including a few TrackMaven customers — to share insights for keeping up with the rapid rate Read more …
Cognitive scientist Scott Barry Kaufman has devoted his work as Scientific Director of The Imagination Institute and a researcher at the University of Pennsylvania’s Positive Psychology Center to come to a fuller understanding of how we develop and assign value to imagination, creativity, and intelligence. We connected with Scott at the 2014 ASPEN IDEAS FESTIVAL to get his take on information overload, Read more …
When it comes to creating community, marketers aren’t practicing what they preach. According to a survey conducted by Lithium and Marketing Profs, 74% of marketers report that “creating a community around their brand is a social media business objective;” however, only 18% of marketers say their company has one. What’s preventing marketers from achieving their goal of galvanized online Read more …
The competition for content to be seen in the Facebook News Feed is stiffer than ever, but the network is by no means obsolete to marketers. According to Pew Research, Facebook is the dominant social network in the United States, with 63% of users visiting the site at least once a day. Yet while users spend 40% of Read more …
Matthew Bishop, U.S. Business Editor and New York Bureau Chief of The Economist and author of Philanthrocapitalism: How Giving Can Save the World (among many other books), has explored in-depth the potential for philanthropic problem solving within the convergence of social and business interests. We connected with Matthew at the 2014 ASPEN IDEAS FESTIVAL to get his take on Read more …
