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Kara Burney is the Content Marketing Maven at TrackMaven, the Competitive Intelligence platform for Digital Marketers. Have content marketing questions or topics you'd like covered on the TrackMaven blog? Tweet her your ideas! View her bio

Kara's posts
what is domain authority

What Goes Into Calculating Domain Authority?

When it comes to the Internet, we all know there are good neighborhoods and bad neighborhoods. (Pixelated waving flag? Bad neighborhood.) But if you need some help making sure your website is on the right side of the virtual tracks, then Domain Authority can help. Search engines like Google use algorithms to do with websites what every parent wishes they could do with their kids’ friends: determine trustworthiness and rank them accordingly. To predict this search engine favoritism, inbound marketing SaaS company Moz developed a metric called Domain Authority that ranks sites around a 100-point scale. Read more …

WotW_Native Ads

The What, Where, and Why of Native Advertising

Native advertisements are a bit of a misnomer. (In practice, assimilated ads might be a more fitting term.) If you subscribe to more pure journalistic opinions, native ads may even feel more like a digital invasive species. But for marketers and content consumption realists, native ads are a welcome improvement on the “click me” desperation of many digital ads, and — when done well — prove more useful and appealing to consumers and the brands behind them… which is why we chose native advertising as our Marketing Word of the Week! Read more …

utm_code

Breakdown of a UTM Code

If you can’t track it, then it doesn’t exist. That is the maxim every marketer lives by. How do you know where your leads are coming from? How can you tell that a campaign was successful? Are you optimizing the channels that bring in the most leads? Don’t worry — if these questions are keeping you up at night, UTM codes can help. Read more …

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