Trouble Measuring Content Marketing ROI? Start With Your Business Objectives

Posted by Kara Burney on March 19, 2015 in Brand Strategy, Content Marketing Strategy

You’ve heard it before, and you’ll hear it again: measuring content marketing ROI is hard. But a simple, outcomes-oriented strategy can help. That’s the optimistic olive branch put forward in Content Marketing Performance: A Framework to Measure Real Business Impact, a new report from Altimeter Group. This new research takes a closer look at the impediments to Read more …