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Competitive Positioning

Competitive Analysis Report: PPT Template

About a week ago, I read a detailed post on the Moz Blog from John Doherty about the research he performs on his competitors. Although, it was super helpful and competitive intelligence is something I’m pretty familiar with, I could help the feeling of “What’s next?” What do I do with all of this information? Read more …

Competitive Analysis: Free Facebook Competitive Intelligence Spreadsheet

Last summer, I was completely enraptured with the Olympics. I’m not sure why because my athletic ability does not measure close to any of the olympians closely resembling a clumsy toddler learning how to walk instead. And I wouldn’t consider myself a sports fan, unless you count eating as a sport. Yet, I was glued Read more …

Competitive Analysis: Social Media

From playing rock, paper, scissors to battling it out over a race to see who could run the fastest, I never turned down competition. But who am I kidding, that hasn’t changed. I’m a very competitive person and I like winning. Actually put VERY in all caps and change like to love in the previous Read more …

Marketing Tactics: Scarcity

With every new toy or book, I could always count on my mom to wake up early to brace the long lines in order to ensure that I got my hands on whatever trendy toy I wished for. Two tickle-me-elmos, a furby, all of the new Harry Potter books, and various Tamagotchis later, I always Read more …

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