What’s your first reaction when you say a competitors name?
Sad face? Angry face? Two paws down?
We couldn’t agree with you more, but that doesn’t mean your competitive intelligence should suffer just because…well your competitors are just so irritating. Wait though, did you know that tracking and analyzing your competitive was classified as Competitive Intelligence? Here are some stats, facts and information on competitive intelligence that you can tweet to blow your followers away. Makes you kind of feel like an international spy right?
1. Competitive Intelligence — legally & ethically collected & analyzed information and data on a rival. (Fuld) <— Tweet This!
2. 90% of Fortune 500 companies practice competitive intelligence. (Talon Strategy) <— Tweet This!
3. Large corps. spend > $2 million a year hiring firms or staffing internal departments to track & analyze their competitors. (Fuld) <—Tweet This!
4. The pharmaceutical industry accounts for 27% of companies that spend > $2 million on CI, more than any other sector. (Fuld) <—Tweet This
5. The number of news articles on CI multiplied from 751 in 1998 to 4,081 in 2006, according to the Factiva info service. (Fuld) <—Tweet This!
6. As many as 89% of customers began doing business with a competitor following a poor customer experience. (RightNow) <—Tweet This!
7. Traditional manufacturing & tech/telecom. companies each represent more than 18% of sectors spending > $2 million on CI.(Fuld) <—Tweet This!
8. 82% of companies with annual revenues over 10 billion practice competitive intelligence. (Talon Strategy) <—Tweet This!
9. SCIP has a global membership of nearly 3,500 & has members who run CI programs in most of the Fortune 1,000 (Fuld) <—Tweet This!
10. 2008 70% tech/telcom firms spent < $100,000 on tracking competition. Now, tech/telecom firms are spending > $1 million on CI. (Fuld)<—Tweet This!
11. The Academy of Competitive Intelligence has educated over 8,000 professionals from 28 countries & the first to offer certification in CI. (Fuld) <—Tweet This!
12. Nearly 70% of North American companies plan to increase their budgets for competitive intelligence. (Upstream Commerce) <—Tweet This!
13. Of these 70%, 94% agree they have benefitted from competitive intelligence (Upstream Commerce) <—Tweet This!