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Kara Burney is the Content Marketing Maven at TrackMaven, the Competitive Intelligence platform for Digital Marketers. Have content marketing questions or topics you'd like covered on the TrackMaven blog? Tweet her your ideas! View her bio

Kara's posts
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Jill Rowley On Social Selling — The What, Why, And How For Marketers

Social selling helps sales teams connect with today’s digitally-driven consumer by engaging them in a collaborative fashion on social media. But what many people don’t know is that content marketing is actually key to social selling. At the 2014 TrackMaven Marketing Summit, we learned from the social selling expert herself: Jill Rowley. As the Founder Read more …

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How Ellen Degeneres Hijacked Halloween With Evergreen Content Marketing

The tradition-laden holiday season is a feeding ground for evergreen content. But creating engaging seasonal content is not as simple as tweeting about pumpkin spice lattes. To understand the trends and tactics among this season’s best Halloween content, we used the keyword search feature in our platform’s activity feed to surface the most viral autumnal content from the tens Read more …

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#TMSummit: You Are Marketing To Hummingbirds. So What Are You Going To Do About It?

There is no denying that our means of consuming and sharing content are drastically different today than they were a few years ago — let alone a decade ago. New digital channels emerge daily, and even traditional channels like TV are moving online. At the 2014 TrackMaven Marketing Summit in New York City, keeping up with the rapid rate of Read more …

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#FridayFunFact: Facebook Introduces iOS App Rooms, An Anonymous Forum Platform

This week, Facebook launched Rooms, a new iOS app created by the team at Facebook Creative Labs led by the former Branch co-founder Josh Miller. In his introductory post on the Rooms blog, Miller announced his intention for the app to resurrect “the role of the internet as a ‘third place,’” resurrecting the community and connectivity formerly Read more …

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How Will The Strategic Role Of Marketing Change By 2024? Execs From Facebook And Google Weigh In

There is no denying that — for non-Luddites, at least — Facebook and Google have drastically transformed the way we communicate, interact, and navigate online. Because of this influence, Facebook and Google are at the forefront of public debate around the intersection of free speech, privacy, and technology. And as the Head of Global Policy Management at Facebook and Vice Read more …

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