It’s no secret that customer retention is extremely important to a business. Customer retention is much more than a rate to strive towards, it’s a reflection of your success to meet the needs and desires of the most important people in your world — your customers! The benefits that brands reap from developing and keeping Read more …
Most buyers don’t just judge your brand by its cover. They evaluate your brand through their own personal process of online information-gathering and research — on both you and your competitors. And what are prospective buyers coming into contact with during this research phase? Content. Lots of content, generated by you, your customers, online reviewers, and your competitors. But the only content Read more …
No, this blog is not the synopsis of a Hilary Duff movie, nor is it an inspirational post about sticking up to your boss. This post is about writing a real, relatable story and creating a character that’s likable, believable, and dynamic. Social media has fundamentally changed the way that businesses and consumers interact. Corporations Read more …
