In this post, our Senior Competitive Intelligence Maven and resident Game of Thrones super-fan Mary Robinson shares GOT-inspired marketing advice. Warning: strategic marketing tips and Season 4 spoilers ahead! It’s okay, pick up your jaw… because the Game of Thrones Season 4 finale was an absolute jaw-dropper. You didn’t think Tyrion had the hutzpah, did you? I bet you didn’t Read more …
We’ve written several posts about LinkedIn marketing tips, ranging from how to build your LinkedIn influence to refreshers on LinkedIn analytics and advertising. But what better way to get the inside scoop on how to maximize one’s marketing efforts on LinkedIn than by speaking with one of LinkedIn’s own marketers? Well, that’s exactly what we did. We Read more …
Content marketing is first and foremost an exercise in relationship-building. And like any relationship worth maintaining, content creation is hard. There are a variety of measures of success for a single piece of content, from social shares and unique visits to time on page and lead conversions. But no matter how you score your content, creating and Read more …
I vaguely remember when I first signed-up for Facebook and it was something so new that brought on so many possibilities to showcase who I was. But now things have changed — I’m much less worried about a new profile picture or if my status has been liked multiple times over. As a marketer, a Read more …
Most of us go about our online actions without stopping to think about how we are interacting with branded content, websites, and landing pages. We visit a site, find what we are looking for, go through the steps to get it, and then go about our day. But as marketers, we have to look behind the digital Read more …
