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Competitive Intelligence Blog Real-Time Marketing Intelligence to help every marketer stay ahead of the pack

Posted on December 2013

webinargraphic

WEBINAR: Shifting your Focus from Followers to Retweets

Would it be worth it then to have 10,000 followers? No. That’s why your focus on metrics should be on mentions, favorites, and most importantly Retweets. Our Retweet Report indicated that there is a slight correlation in the number of followers to the number of Retweets a user gets…until of course you look at two significant Read more …

whyretweeted

Why was that Retweeted?: The Retweet Report

“That’s totally tweetable” — Something I hear myself saying after someone says something funny, outrageous…or anything that I can fit cleverly into 140 characters. But tweets aren’t always formed that way though; whether it’s a tweet coming from your stream of conscious, a news article you found valuable enough to share ,or a picture of Read more …

novhappenings

November Happenings in the TrackMaven Office

It’s now December and just like every month we have a hard time grasping just how fast time is flying in the TrackMaven office. And by flying we mean like the speed of a rocketship or a space probe called MAVEN. What a coincidence…Maven made it to Mars in November too. Read more …

The 5 Tenets of Competitive Intelligence

There has been a lot of discussion about what makes specific technologies “modern” and this is true with competitive intelligence as well. The definition of competitive intelligence is quickly expanding as new technologies enable companies to more effectively and rapidly promote their marketing initiatives as well as drive sales. “Modern competitive intelligence” (CI) is about having Read more …

holiday

Should You Incorporate the Holidays Into Your Marketing?

It’s December 3rd and Thanksgiving has come and gone so quickly that I’m having trouble remembering all of the food I ate only a matter of days ago. One thing that is obviously clear in my mind though are the increased number of holiday emails, tweets, ads, posts, promotions, blog posts etc. that I have Read more …

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