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Posts tagged “marketing funnel”

content creation strategies

Content As A Sales Conversation Starter

Most buyers don’t just judge your brand by its cover. They evaluate your brand through their own personal process of online information-gathering and research — on both you and your competitors. And what are prospective buyers coming into contact with during this research phase? Content. Lots of content, generated by you, your customers, online reviewers, and your competitors. But the only content Read more …

funnel

The Current Flow Of The Marketing Funnel

In a perfect world, a person who was interested in TrackMaven would only search for TrackMaven in Google, land on the homepage, fill out a form, become a lead, go through the sales process, and then, bam, become a customer. A customer who renews their contract forever and is a champion.

The would trickle through the funnel perfectly, touching on all of the parts in a stream-lined, predictable manner.

Except, we don’t live in a perfect world and this doesn’t happen…ever. Read more …

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