The Economics (and Psychology) of Effective Digital Marketing

Posted by Kara Burney on April 17, 2014 in Insights, Marketing

I’ll start with the good news. All signs point to a robust budget season for marketers for 2014. From Forrester to Forbes, countless headlines and reports predict that marketers’ coffers will soon be overflowing. Here’s a sampling of the good tidings: Forrester Research published results from a study conducted in tandem with the Business Marketing Read more …