If you don’t know who your audience is, how can you make them happy? Odds are you can’t, and you’ll waste time and money marketing without intention. So start by thinking about the questions you ask when someone is visiting from out of town. One of the first questions you generally ask when a guest Read more …
Content Marketing is a form of owned marketing that involves emails, blog posts, guest posting, white papers, ebooks, webinars, case studies, website copy, infographics, FAQs, and social media content. Anything involving pieces of media or text that require some type of copy to be written or published are forms of content marketing. Content Marketing represents Read more …
Customer Acquisition Cost (CAC) is the cost that is required for a business to secure a customer. Businesses keep track of this to have an idea of how to allocate resources when they are trying to gain new customers. This cost includes all expenses to close the deal with a potential customer, such as research, Read more …
After successfully pushing a lead through the sales cycle and closing a deal, the opportunity has become a customer. This is someone who has bought your product or subscribed to your service. Different kinds of these exist, and having a strong customer relationship program can determine which kind your business attracts. Companies should align the Read more …
This post marks the 2nd of many where we will break down customer success best practices into actionable scenarios and takeaways that even Dale Carnegie would approve of creating customer champions. When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion. It is this insight from Mr. Carnegie Read more …
