There has been a lot of discussion about what makes specific technologies “modern” and this is true with competitive intelligence as well. The definition of competitive intelligence is quickly expanding as new technologies enable companies to more effectively and rapidly promote their marketing initiatives as well as drive sales. “Modern competitive intelligence” (CI) is about having Read more …
Ever tried to explain the ROI of your content marketing to your CEO and why it is important to your brand? Tricky, isn’t it? With marketers increasing their budgets in spending on content creation in 2014, ROI must still be proven. For many people, the value of content marketing is hard to measure because it Read more …
In the day to day of demand generation and lead qualification, I can be tempted to be a little… misleading (pun intended). My goal is to figure out if folks who check out our website are a good fit for our service, and if they are, I want to get them all the information I Read more …
Currently, I’m finishing up Lean In by Sheryl Sandberg. Obviously, there’s some controversy about it, people are a little tired of “leaning in,” and then there are the avid supporters. I won’t categorize myself; however, there was one point that I read over last night that I agreed with. The point that Sandberg was making Read more …
