The ROI of content has remained the elusive white whale for marketers. Content strategies are planned months in advance, but the impact of that content is measured with a “rear-view mirror” approach to ROI. The problem is, with a backwards-looking approach to ROI, marketers have no insight into what’s working and what isn’t. (More on that here.) This lag between Read more …
“Know your audience” is the Golden Rule of Marketing. And thankfully, we have the data to answer all pertinent questions about our audience. We know when, where, and how to reach them across any number of channels, and plenty of technologies to make content distribution seamless. But in the midst of the explosion of digital channels, marketers are still struggling with Read more …
Today’s CMO is fluent in metrics, but which metrics matter most to internal stakeholders? According to a recent Forbes Insights study conducted among global senior executives, this is a question marketers should spend more time considering. According to the senior executives polled — 79% of whom helm companies with greater than $1 billion in revenue — CEOs are Read more …
With no small thanks to Michael Lewis’ best-selling book Moneyball: The Art of Winning An Unfair Game and 2011 movie adaptation starring Brad Pitt, Billy Beane’s revolutionary quest for the secret of success in baseball has become something of analytical legend. Beyond baseball, the Moneyball Effect has gone mainstream. The disruptive potential of smart data has sent shockwaves across industries, Read more …
There are many aspects of life for which a proactive outlook is prescribed: health, homework, saving for retirement. Yes, for those with ambitious natures, a proactive outlook is the essential tenet of success. “Be proactive” is even the first habit outlined in Stephen R. Covey’s bestselling book, The Seven Habits of Highly Effective People. We believe “Be proactive” is also Read more …
