KPIs or Key Performance Indicators are essential measurements in marketing in determining how successfully your actions are that you are taking with your marketing. Are you content marketing efforts increasing the amount of leads that you are driving into the funnel? Is your cost per lead becoming excessive in certain areas? Or most importantly which Read more …
Last summer I was scanning through some of my daily reads and I happened upon this article from Hubspot about the 14 Funny Brands You Can’t Help But Follow On Social Media. The first brand immediately caught my eye — my beloved toilet paper brand Charmin. From their epic #tweetfromtheseat to their follower engagement, I Read more …
So what are you doing this weekend? “Going to the beach.” “Relaxing by the pool.” “Walking my corgi.” (oh wait that’s every day…in my dreams) “Having a BBQ with my friends.” These are all common responses that I’ve heard for this upcoming Memorial Day weekend. Memorial Day will always first be the day to remember Read more …
Identify opportunities that the competition is missing: If you are ignorant of both your enemy and yourself, Then you are a fool and certain to be defeated in every battle. If you know yourself, but not your enemy, For every battle won, you will suffer a loss. If you know your enemy and yourself, you Read more …
Sometimes I like to reminisce about the days where I just didn’t understand the basics of Twitter. I was dumbfounded over the 140 character limit, thought the hashtag was a pound sign, and the only other time I used “@” was before the domain of someone’s email. Actually, now I’m laughing at my Twitter immaturity because looking Read more …
