Thanks to the launch of our Email Data Report last week, we’ve covered some new tactics to spice up the subject lines and schedule of email marketing campaigns. But now it’s time to get to the heart of the matter and dive inside the body of the email itself. Let’s assume you wrote a catchy subject line and sent your email Read more …
In our Email Data Report, we analyzed 93,611 emails from over 2,158 email lists, and what we found was… a whole lot of sameness. Yes, it seems email marketing has become an exercise in mimicry and monotony, and this pattern held true when we took a closer look at the times of day and days of the week when email marketers are pushing out their correspondence and e-newsletters. Just take a look at the breakdown of our report’s email schedule data below. Notice any trends? Read more …
Email campaigns can drive more leads with a higher ROI than their other content marketing counterparts — so long as your email stands out in an inbox. For our Email Data Report, we dug into the current state of email marketing, paying special attention to how marketers handle that all-important digital headline: the email subject. Anatomy Read more …
After the Retweet Report, we came back to the drawing board to figure out another data report that we should tackle. We talked about taking on another social media channel or diving into the behemoth of the Content Marketing world; however, we decided that we needed to brand away from the former and do something to segway into the latter. Out came studying email and the data that we could dig up about one of the largest sources of ROI for Marketers. I was very excited about uncovering something unique like using 9 exclamation marks in a title or adding a golden number of hashtags showing that marketers are taking risks with one of the oldest marketing channels. Read more …
When it comes to the Internet, we all know there are good neighborhoods and bad neighborhoods. (Pixelated waving flag? Bad neighborhood.) But if you need some help making sure your website is on the right side of the virtual tracks, then Domain Authority can help. Search engines like Google use algorithms to do with websites what every parent wishes they could do with their kids’ friends: determine trustworthiness and rank them accordingly. To predict this search engine favoritism, inbound marketing SaaS company Moz developed a metric called Domain Authority that ranks sites around a 100-point scale. Read more …
