At around 5 years old, I had a pretty firm understanding of how to ask things from my parents. I knew that my mom would immediately say yes for some things and a straight no for others; and vice versa for my dad. For instance, if I wanted some type of candy I knew my Read more …
Competitive intelligence today for marketers can be summed up in several words — frustrating, painful, headache inducing, and hard. And a typical human reaction to those things is to avoid it all together because along with the other laundry list of items what marketer wants to tackle that war? Frankly, I feel the same way, Read more …
It’s July already?! Where does time go? Seriously. Regardless, we hope everyone had a wonderful 4th and the fun continues all month. Of course we could leave you wondering what happened in the past month besides it being “loveably insane.” Here’s what’s been going on right above Kramer Books… Well first, Maven is blushing because Read more …
KPIs or Key Performance Indicators are essential measurements in marketing in determining how successfully your actions are that you are taking with your marketing. Are you content marketing efforts increasing the amount of leads that you are driving into the funnel? Is your cost per lead becoming excessive in certain areas? Or most importantly which Read more …
With the death of Google Reader today, I thought it would be good to come up with another list of 10 sites every marketer should check daily (reasons still in a sentence or less). Hopefully you were able to transfer your daily reads in the least painful way as possible. Mostly though, without realizing it, Read more …
