Being a marketer ain’t easy. Tasked with generating demand, marketers have an increasingly fragmented path to success. Whether it’s new ad products, new social channels, or new types of content marketing, CMOs and execs have to understand and execute in a complicated marketing environment. Over the last few years, top tier marketers have reacted to Read more …
Whew. What a hot week! Did anyone else feel like they were constantly wrapped in a uncomfortably warm sweater? To cool off at the end of this week, we’re probably going to try and hail the Uber Ice Cream truck today too, we’ve dedicated this entire corgi friday post to our furry friends and a cold treat. Read more …
Coming in with over 400 million users and so many tweets sent out through the day, it’s almost become a standard across all industries to be on Twitter. Whether you are a B2B, B2C, SMB or large enterprise, many of your customers and potential opportunities reside on Twitter. And if your customers and potential opportunities Read more …
It’s becoming increasingly clear that you have to track your competitors as marketers. How do you know how you stack up in your own business landscape? What is working for you vs. your competitors? Are you allocating your marketing efforts and budget in the right channels? All of these questions are just the start in Read more …
Usually when I tell someone I work for TrackMaven, the Competitive Intelligence platform for enterprise marketers, unless they work in marketing or tech, I usually get some stunned faces. Although, usually when people ask it’s in an out of work setting, so I can understand. However, this is something I’m in every day so it Read more …
